How much does a personal trainer cost?
Bringing home the bacon is an important part of why you decided to become a PT, but deciding what to charge can be one of the hardest business decisions of your career. I get it, you don’t want to over quote and lose a potential customer, and you don’t want to underquote and work for less than you have to. I am here to tell you that neither of those things have to happen.
Let me start by saying that people don’t intrinsically buy on price – they buy based on value. You are likely reading this decked out head to toe in your favourite fitnesswear, with the pricetag to match. You pay more because of the brands well manicured perception. The same goes with convenience. How many times have you paid a premium for that late night snack, knowing full well that you could get the same for half the price at Coles. We humans value many things: convenience, exclusivity, location, and even just the right timing. If we’re honest, sometimes we value things simply because they are not the cheapest.
Personal training is a product like anything else
, and therefore the same rules apply. Each potential client will be making a decision about you based on their own criteria – in other words, what makes them tick. The best way to approach new clients is to realise that the client is buying a service, not you. It isn’t personal. Their decision will be based on whether or not they believe your value matches your price.
The biggest mistake you can make when quoting, is quoting low for fear of losing a client. You’re not losing a client if you don’t have them yet. Any clients you do lock in are a bonus. If you’re constantly worried about doing or saying the wrong thing and ‘losing’ a client, it likely means you aren’t feeling confident that your offer matches what the client is willing to pay. If this is the case you need to take a closer look at understanding your own value, because once you are clear about this you will be comfortable knowing that the client is willing to work within your expectations or not.
Those selected fitnesswear brands slowly filling your wardrobe do two things very well. They understand their value and are excellent at communicating it. Many people have unrealistic expectations as to what a PT should cost and what they do, so it’s a good idea to straighten this out as soon as possible. Simply ask the client what type of budget they are planning on spending right from the start. If they only want to spend $30 a week, and this doesn’t match your pricing structure, you can quickly move them onto someone/something else and not waste anyones time.
Another mistake that some Personal trainers make is assuming prices must be fixed. Many PTs will overcharge when they first start quoting clients, because they are worried they will be haunted by any low paying customers long into their career. This is not the case. Don’t be afraid to charge $20-$40 per session when you first start out, and raise your prices annually as you gain experience. If you lose any clients by raising your prices, you can fill that spare time with clients that are willing to pay what you are worth.
There are a few ways that you can get to that perfect final dollar amount to charge. Either mathematically or by pure research. In the past I have used a combination of both.
To work out what you should charge mathematically, try the below;
The first thing you need to decide is how much money you want to earn per year. Let’s say $100,000.
Then decide how many weeks you want to work per year? Let’s say 46.
Thirdly you need to decide how many hours you want to work per week? I am going to say say 30, so you don’t over do it and you can spend your free time doing things you enjoy.
Now do this formula:
$100,000 ÷ 46 = $2,173 ÷ 30 = $72 per hour.
This fits well within a $90 ($30-90 is the going rate) per 30-45 min session.
So this gives you an idea of how much you want to earn. Then take into account your experience (if you are just starting out, consider charging around 30% less)
In many cases, simply doing the math doesn’t quite work out. To work out what you should charge via research, you simply need to ask around. Ask friend whom you studied with what they are charging, or even ask a friend or relative approach a competing trainer in your area (you didn’t hear that from me).
Realistically, people get way too caught up about money and what to charge. Chill dude. Be clear about what you want and need, and find out all that you can about what is important to the client. Once you communicate your value in terms of what your client values, you will be signing them up like crazy.
Attention Personal trainers and fitness experts – Make sure you fill in your Pummel mobile profile correctly on the Pummel app. We’ll convert your costs into the following price ranges for your clients. They will be localised to each country so just fill in your session rate based on local currency and a 30-40 min session.
$ = $20 – $45 per session
$$ = $45 – $65 per session
$$$ = $65 – $90 per session
$$$$ = $90+ per session